How to Cultivate Relationships for Your Real Estate Business

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How to Cultivate Relationships for Your Real Estate Business

Postby Mominul4122 » Sat May 02, 2020 9:48 pm

To Cultivate Relationships is important for real estate agents. If you're here reading this, you're likely a real estate agent who is looking to Improve your business. As agents, we often watch other agents and get sold on the idea of sending out snail mail, paying big bucks to a lead generation Real Estate Email Database service, or signing up for a generic website. The truth is that sales are about cultivating relationships, sustaining existing relationships, and obtaining referrals. Often as real estate agents, we scramble around trying to find anyone and everyone who might ever want to buy or sell any piece of property ever. This can become frustrating, and many agents wind up feeling like they are spinning their wheels until they finally close a few deals and get a few referrals. Many agents only have a sputtering inconsistent business and often feel they are continuously starting their business over and over again.
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What I choose for my real estate coaching students, instead of them constantly reaching out for new business, is for them to cultivate relationships so that their real estate business becomes totally sustainable. When you focus on knowing who you are, who your fan club (tribe) is, and how to have a consistent steadfast marketing campaign, you can create and cultivate a growing fan club that will work with you as well as for you. You should have a marketing plan in place that can be tweaked for improvement only when necessary. The key to this core marketing plan is that it needs to be continuous for you to have any real lead generation success. Consumers count on consistency and agents that do, win. A good marketing campaign that reaps tremendous results includes my favorite Top Tier communication. The ideal components in a Top Tier communication includes; person-to-person interaction over the phone or in person, handwritten notes (yes, really handwritten), and having events for those you are trying to attract to your business with appropriate subject matter. It also includes regular communication and interaction with your database. A database can only be a Fan Club if you cultivate it into a community you actually know. Again, the important goal is to cultivate relationships.
Mominul4122
 
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